For contractors & the trades · Lansing, Michigan
Google Business Profile for contractors in Lansing: the settings that decide who gets the call.
When a pipe bursts or the furnace quits, most people in Greater Lansing search Google and call one of the first few listings they see. For a plumber, HVAC company, roofer or electrician, that listing is the storefront: the category, the service area, the hours and the reviews. I fix contractor listings once and keep them current, with a review request after every finished job. You keep ownership; I work on the listing as a Manager, never as the Owner.
Free Google scorecard. Tune-Up $399 once. Review Engine $99 a month. Local Presence Care $149 a month.
Free · About ten seconds · No call required. By Scot Zoumbaris, Zomtronics · Updated October 2026.
How it works
How does Google Business Profile help work for a contractor?
01
Scorecard
Type your business name on the scorecard page and the result is on screen in about ten seconds: your categories, hours, rating, your review count against the three contractors Google shows first, and whether a customer can tap to call from your website. It touches nothing and commits you to nothing.
02
Tune-Up
Everything the scorecard flagged, fixed once: primary and secondary categories, services, service area, description, hours, photos of real jobs, and a reply to every review already sitting there. $399, done within a week, and you keep ownership of the listing. I work as a Manager on it, never as the Owner.
03
Keep it running
Local Presence Care, $149 a month: a review request after every finished job, replies drafted by AI in your voice and approved by you before anything posts, four Google posts a month, and a receipt on the 1st.
The contractor part
Which Google Business Profile settings matter most for plumbers, HVAC companies and other trades?
Three settings do most of the work. The primary category: “Plumber”, “HVAC contractor”, “Roofing contractor” and “Electrician” each reach different searches, and secondary categories for the work you most want can widen them. The service area: if customers do not come to your shop, Google asks you to remove the address and list the places you serve instead, up to 20 areas within about two hours of driving. And the reviews: side by side in the results, review count and the date of the newest review are the easiest comparison a homeowner can make.
In a September 2026 read of Mid-Michigan trade listings, electricians had a median of eight Google reviews, and more than a third of plumbers had no website on their listing. That is the opening: most trade listings are thin, so a contractor with current hours, real job photos and a steady flow of reviews stands out quickly. If you also want missed calls and quote requests followed up automatically, see automation for contractors.
What you get
What does Zomtronics do for a contractor’s Google listing?
Your Google listing, working
Someone with water on the basement floor at 9pm sees a listing with current hours, the right trade category, photos of real jobs and a reply under every review. That is what gets the call before the next contractor on the list does.
Review requests after every finished job
Every customer is asked once, politely, by text or email when the job is done. No gating, no incentives, nothing that breaks Google’s rules. Reviews are what homeowners read before they call.
Replies and posts, in your voice
Every review gets a reply drafted by AI and approved by you before it posts. Four posts a month, built from your own job photos, keep the listing current without anyone in the truck writing them.
What the free scorecard checks
Two groups, each line marked OK, CHECK or FIX: your Google listing (categories, hours, photos, rating, and review count against the three businesses Google shows first) and your website (secure connection, a tap-to-call number at the top, the phone matching the listing, page title and business details). Run your scorecard.
Questions
Questions, answered plainly.
What does Google Business Profile help cost for a contractor?
The Google scorecard is free. The Tune-Up is $399, once. The Review Engine is $99 a month on its own, or $149 a month as Local Presence Care with replies, posts and a receipt. Every price is published before we ever talk.
Should a plumber or HVAC company show its address on Google?
Only if customers come to it. Google asks businesses that serve customers at their homes to remove the address from the profile and list a service area instead; a showroom or counter that customers visit can show both. A listing that shows an address customers are not served at goes against Google’s guidelines, which puts the listing at risk. The scorecard shows what you have now and what I would change.
I am not technical. Who runs this after you set it up?
I do. The listing and the review requests stay in your name; I hold Manager access, never ownership, and a receipt on the 1st shows what was done.
Who is this probably NOT for?
If you enjoy tinkering with your own website, want a site built once with no maintenance behind it, need a large agency team on call, or are shopping on price alone, I am probably not the right fit. I work best with owners who want the technology handled, honestly, by one accountable person.
Get in touch
Tell me what is not working for you.
Twenty minutes, no pitch deck. Tell me where the calls slip away, whether that is a listing nobody has touched or reviews nobody asks for, and I will tell you straight what is worth fixing, what it costs, and when the answer is no. Based in DeWitt, Michigan, serving contractors across Greater Lansing. Also see Google Business Profile help in Lansing.